Why People Prefer to Print in Color

When computing office costs, it’s more likely that a large percentage of it comes from buying color toner cartridges or ink cartridges for their printer or office copier. Compare to black cartridges, color cartridges are more expensive since the three color cartridges (cyan, yellow, and magenta) make it possible for the machine to print any colors possible.

This sometimes leads to management limiting their employees from printing color documents and instead encourages them to print in monochrome to save as much color toners or inks as possible. But why do people love to print in color, and why is it important for the management to actually allow their employees to print colored documents.

Today, we’re going to discuss the reasons behind the fact as to why employees would prefer to print in color when printing their documents.

PEOPLE PREFERS COLORED DOCUMENTS

• 76% of employed adults believe that they can find information faster if the documents are presented in colors.
• 69% of the adults also think that they understand new ideas better if they are presented in color.
• 54% of these people are also likely to read a document or marketing presentation if it's printed in color rather than in monochrome.
• 43% of US adults are also more likely to pay the bill on time if the due date is actually highlighted in color rather than not.
• 31% of people are also likely to pay in full amount if the bills are printed in colors.

EMPLOYEES WOULD RATHER PRINT IN COLOR BECAUSE…

• People believed that printing in color means reinforcing a professional appearance.
• Employees would also choose to print in color to improve retention and to attract the attention of the reader.
• Employees also believed that printing in color reduces search time for the readers.
• And that they believe that using color in documents actually incites the reader's action.

In conclusion, people have always been visual creatures. This is because half of the human brain is actually devoted to processing visual information. In fact, the human brain can identify images seen for as little as 13 milliseconds. This is why as humans we are more attracted to colors and are likely to understand things and images if the visuals are presented in color rather than black and white.

Information Sourced from April 2011 Xerox Color Survey